Guidance on what is SEO

Every beginner of blogger has one common question that what is SEO? and what is need of it? So let’s understand it deeply and you will get idea about this.

What is SEO?

what is SEO

SEO is an abbreviation of Search Engine Optimization that means to get traffic on your site directly from search engines in Natural or Organic way. In other words we can say search engines show your site in their list when anyone search for any related topic which you have published on your blog. SEO is a very important and must require step to get traffic. Now let’s understand it briefly and also related topics of it.

Types of SEO

White Hat SEO v/s Black Hat SEO

Black Hat SEO

White Hat SEO
Unethical way of SEO

Ethical way of SEO

Result in short time and remains short time

Takes more time than black hat but remain last long
Not approved by search engines

Approved by all search engines

Techniques: keyword stuffing, cloaked pages, article spinning, comment spam

Techniques: meta tag/ description, analytics, unique content

White hat SEO is further distinguished as

  • On page SEO: Linked with web site or web page and it is controlled by you
  • Off page SEO: Linked with web site listing on search result and it is not controlled by you

On page SEO v/s Off page SEO

On Page SEO

Off page SEO
Title and description

Link building

URL structure

Social media sharing
Content with proper format


Simple design and easy navigation

Page rank and web site ranking (Alexa)
Responsive theme and HTML coding

Image optimization

Web site speed

Fresh content (no spinning)

Internal and external links

In our earlier article we have discussed all the related points of On page SEO

Off page SEO is all about link building means you have to submit your website/ webpage links to other related web sites which generally known as back-links. In short more back-links you have more visitors you will get. Social sharing is also one method to get back links and these back-links help to improve your ranking.


Jay, who loves to blog and to share experience of his blogging career. I am here to help you all those new bloggers who want to make this blogging as their career. Apart from blogging I like to make new friends and want to travel each and every corner of the World.

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