Every beginner of blogger has one common question that what is SEO? and what is need of it? So let’s understand it deeply and you will get idea about this.
What is SEO?
SEO is an abbreviation of Search Engine Optimization that means to get traffic on your site directly from search engines in Natural or Organic way. In other words we can say search engines show your site in their list when anyone search for any related topic which you have published on your blog. SEO is a very important and must require step to get traffic. Now let’s understand it briefly and also related topics of it.
Types of SEO
White Hat SEO v/s Black Hat SEO
Black Hat SEO
|White Hat SEO|
|Unethical way of SEO|
Ethical way of SEO
Result in short time and remains short time
|Takes more time than black hat but remain last long|
|Not approved by search engines|
Approved by all search engines
Techniques: keyword stuffing, cloaked pages, article spinning, comment spam
Techniques: meta tag/ description, analytics, unique content
White hat SEO is further distinguished as
- On page SEO: Linked with web site or web page and it is controlled by you
- Off page SEO: Linked with web site listing on search result and it is not controlled by you
On page SEO v/s Off page SEO
On Page SEO
|Off page SEO|
|Title and description|
|Social media sharing|
|Content with proper format|
Simple design and easy navigation
|Page rank and web site ranking (Alexa)|
|Responsive theme and HTML coding|
|Web site speed|
Fresh content (no spinning)
|Internal and external links|
In our earlier article we have discussed all the related points of On page SEO
Off page SEO is all about link building means you have to submit your website/ webpage links to other related web sites which generally known as back-links. In short more back-links you have more visitors you will get. Social sharing is also one method to get back links and these back-links help to improve your ranking.