Worried about the ranking of your site in Google SERP then these ranking factors might help you to boost your site in the search result. We How to Blog team has listed here some Google SERP ranking factors 2015 and that will surely help you.

Most of the people always eager to know that What is my SERP? To know that they use various Google SERP rank checker tools. But to know that you can use this simple method. Check Where my site is ranking in Google SERP?

Now some have problems with their ranking and they just want to improve SERP ranking. But most of them don’t know how to gain good ranking or which are the factors behind this ranking. If you are one of them then kindly check this list of Google SERP ranking factors 2015 and check where you are lagging.

Google SERP Ranking factors 2015

Here I can help you by letting you know the most probable factors about Google SERP ranking and here those are:

  1. Domain factors
  2. Page level factors
  3. Site level factors
  4. Backlink factors
  5. Social factors
  6. On page factors
  7. Off page factors

These are the main factors which you can consider and now let’s elaborate all

Google SERP ranking factors 2015

Domain factors

Domain age: This doesn’t matter at all, but some people have wrong myth about this

Keyword in domain name: This really matters and according to Moz survey if your domain name is starting with the main keyword then it will be great

Keyword in subdomain: This will be plus point if you have keyword in subdomain

Exact match: If your domain name is same as what people search for then it will be plus point but for quality sites only

Page level factors

Keyword in Title tag: Your title tag should have Keyword and if your title starts with the keyword then it is good enough

Keyword in H1, H2 and H3 tags: It will be bonus point if all these tags have keywords

Content length: If you have good length of content then it will be beneficial

LSI keywords in content and title tag: LSI keywords help search engines to extract meaning from words with more meanings

Loading speed: This is a major factor you can say and both Google and Bing consider this factor

Outbound link: Quality of outbound link matters if you have

Broken links: If you have lots of broken links then it will affect your ranking

HTML errors: Lots of HTML errors can cause problem with ranking

Page age: Older page with regular updates may perform better than newer

Site level factors

Some important pages: Your site should have Contact us, About us pages and if you are showing ads and providing service then Privacy policy page should be there on your site

Server location: This will affect less but will affect if you have set geo-specific searches

Site uptime: If your site stays down much of time then it will create problem

Mobile optimized: Your site should be mobile friendly otherwise it will not rank properly

Backlink factors

Linking domain age: Backlinks from old domains are more effective than new one

Linking root domains: Numbers of referring domains is considered as most effective factor and if you more your site will perform well in SERP

Links from same class: Backlinks are more effective if they are from the same type of site which is yours means your competitors

Guest posts: Links from such guest posts are more valuable than any other

Social factors

More likes, shares and tweets: I am not sure with this, but most people say that more social likes and shares, better result in SERP

On page factors

Panda penalty: If you have low-quality content then you will be penalized with this

Popup ads: Popups and distracting ads are sign of low-quality site

Ads above the fold ad: If you are showing ads above the fold then it will affect your ranking

Off page factors

More backlinks: A sudden increase in backlinks is a sign of something wrong, so google will down your site ranking

Selling links: Selling of links will impact your site’s visibility in search engine

Final Words

These are the main Google SERP ranking factors 2015 that you should more focus. This will surely work and you will see the change in your ranking. I hope you like this post and if so then kindly share in your social circle and also comment us your views.

Google SERP ranking factors 2015

4 thoughts on “Google SERP ranking factors 2015

  • October 29, 2015 at 7:23 pm

    hello jay,

    I know my question is not related to this topic but please answer me! I’m using wordpress blog, the related post widget is not working in my blog. I don’t know whether it is Jetpack’s plugin problem or not. And Do you know something, you are the inspiring blog to me.

    Keep it up!

    • October 31, 2015 at 3:26 pm

      Hi Bouvan,

      If you think that this problem is due to any plugin then first deactivate it and then check if the problem is solved or not. If yes then contact plugin developer and tell him about the problem. You can also other plugins to show related posts.

  • November 1, 2015 at 6:02 pm

    Hello Jay,
    This is yet another great post. Anyone who is looking to rank his sites to the first page of Google this year and later should really pay attention to this.

    All the factors you mentioned here are indeed what Google are looking at to judge a site to know if they should rank it or not but while trying to achieve these factors, don’t over-do things because it might end up landing you into trouble.

    Thanks for sharing.

    • November 2, 2015 at 12:36 pm

      Hi Theodore,

      Glad that you like it, thank you.


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